U.S. mobile ad revenue up 66% last year: IAB

In the United States, mobile advertising revenues were up 66 per cent in 2015 compared to the previous financial year, totalling $20.7 billion US in 2015, according to a new report from the Interactive Advertising Bureau.

Overall, Internet advertising revenues grew 20 per cent from 2014 to 2015, when they totalled $59.6 billion US in the American market.

Corus working on programmatic ads for linear TV

Corus Entertainment Inc. said Wednesday that it plans to launch programmatic, or automatic, ad-buying for traditional TV.

“Corus will be the first Canadian broadcaster to commit to bringing programmatic TV advertising capabilities to linear television, providing a unique, data-driven TV ad product aimed at reaching advertisers’ customers more effectively and efficiently,” the company said in a press release.

Bell Media launches programmatic ad buying marketplace

BCE Inc. announced Tuesday it is partnering with Index Exchange to offer a “private programmatic,” or automated ad buying, marketplace for Bell Media clients.