Verizon Communications Inc. plans to launch a free ad-supported mobile streaming service, the New York Times reported online Tuesday.
The article said the launch would be announced this week, and that the service will be available to all users, even those who are not Verizon mobile customers. The article, which featured interviews with Verizon officials, said that the company is targeting this service to 18- to 34 year-olds, who Marni Walden, president of product innovation at Verizon, said watch content on mobile first 70 per cent of the time.